Marketing is the process of promoting, selling, and distributing a product or service. It involves identifying consumer needs and wants, creating strategies to meet those needs, and communicating the value of a product or service to potential customers. Marketing encompasses various activities, including market research, advertising, branding, public relations, sales, and customer service. The ultimate goal of marketing is to attract and retain customers, drive sales, and build a strong brand presence in the market. Effective marketing requires an understanding of the target audience, competitive landscape, and effective communication channels to reach and engage consumers.
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