Product Launch

A product launch is the introduction of a new product to the market. It generally includes a series of planned activities designed to promote and showcase the product, generate interest among potential customers, and drive sales. The process typically involves market research, product development, marketing strategies, and promotional efforts to create awareness and excitement leading up to the launch date. A successful product launch can lead to strong initial sales and market position, while also gathering feedback for future improvements. Key components may include advertising campaigns, public relations, social media engagements, and events aimed at consumers and industry professionals. It is a critical phase in a product’s life cycle, often influencing its long-term success.